The culinary-themed clothing range, Pyknic has plans of adding a new ingredient to their recipe for success: a food truck. With many stores closing and others reordering less, the Plainsboro residents, Stephen Thompson, 24, and Andrew Marshall, 25, have decided to start a “food fight” with the downward spiraling economy by opening their own mobile retail outlet. They will be utilizing the largest funding platform for creative projects in the world, Kickstarter, to raise capital for the venture.
Named “America’s Best Young Entrepreneurs 2010” by Bloomsburg Businessweek, Thompson and Marshall have been creating t-shirts, sweatshirts, denim, hats, and collectable toys since they met on the DeSales University men’s soccer team. Using bright colors and bold illustrations to convey their imaginative culinary concepts, the duo’s line is nontraditional to say the least so their first run in physical retail will not be any different. Rather than being stuck in one fixed location with high rent, Pyknic will be made available and advertised on streets in Princeton, New York, and Philadelphia, permit pending.
This fun and unique idea is currently 67.5% funded, pledges ending September 14. For as little as $5, you can “back” the local entrepreneurs and receive a reward in return including: limited edition t-shirts, aprons, reusable shopping bags, lunch, and even a pizza party for ten friends!