Sourland Cycles Grand Opening Event!

sourland_logo_2*Meet Sourland Cycles, a new bike store opening in the heart of Hopewell! Find out more about this awesome indie store, and don’t miss their Grand Opening Event on Saturday, 4/11 – details below!
– Team Scoop

“If you aren’t going to be different, what’s the point?” – Iggy Pop

Since we first conceived of Sourland Cycles, the goal, every step of the way, has been to be a different kind of bike shop. Here is what “different” means to us:

Location:  We are in the heart of Hopewell, in a town that supports cycling and preserving our beautiful area, and the gateway to some of the best riding around, road, trail, mountain. That’s why we called ourselves, Sourland Cycles.

Design: Sourland Cycles was designed from the ground up to be a bike shop that celebrates our Broad Street location. Preserving the historic Broad Street look while at the same time creating a modern, clean and exciting retail space to showcase bikes, promote cycling in all forms, as well as the work of local artists and craftsmen.

Commitment to Women:  Sourland Cycles is the only shop in central NJ that has made a significant commitment to women cyclists.  Our women’s section is not  “the smalls at the end of the rack.” From Day One, fostering women’s cycling has been one of our goals.  We carry the LIV  brand from Giant,  the only major bike manufacturer that has developed a complete line of bikes, from the ground up, specifically for women.  Two of our staffers are women, one is our certified bike fitter as well.

Engaging  the Community:  We will offer more than just group rides. We have a network of all sorts of riders to help: commuters, mountain bikers, racers, family friendly, fitness, recovery, bike-to-school, trail advocates, ride across America. We will have classes on how to ride, where to ride, maintenance, advice, yoga, getting started, getting better, getting comfortable, getting outside. Just ask us; we’ll find the answer, probably from one of our neighbors.

Our Brands: We have tried to be different, right down to our brands of clothing, gear and of course, our bikes.

Sourland Cycles
Grand Opening
Saturday, April 11 10am-4pm
Sale April 10, 11, 12 ….. 20% off  all clothing and bike accessories
Bring your bikes April 10, 11, 12 and get $20 off each tune-up

Demo bikes from Giant, LIV, SPECIALIZED, BMC, LINUS for test rides
Try out a Pedego Electric Bike
Mountain/trail bike rides through St. Michael’s leaving 11:30 & 1:30
NJ Bike Tours – Covered Bridge Ride departures from  10:30
Raffle tickets capture
Prizes every hour, bike raffle
Raffle for $1000 Gift Certificate
All food/energy bars $1
Q/A with Hopewell’s Professional Triathlete Emily Sherrard – noon-2
Food 11:00 to 3:00 catered by Brick Farm Market
Followed by BBQ at Brick Farm Market

Sourland Cycles
53 E. Broad St. Hopewell, NJ
www.sourlandcycles.com